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· A clear explanation about the
way to participate in the
draw's printed on cardholders´ cards.
It is predominantly an advertising
tool and a stimulus for loyalty.
·
It explains how to increase the
forecasts of prizes by
using the OPERATOR´s card or
services with increased frequency. Depending on
the commercial sector, it will
contain the sources for obtaining
points and the conversion of the
points. In Banking, for
instance, points are obtained by
using cash machines, withdrawal of
cash, use of savings books, use of
the bank´s website, use of the cards
linked to the programme, mobile
top-ups, etc.;
in Petrol Stations,
by buying
petrol, buying items in the
shop, etc.; in Distributors,
shopping; in Phone companies,
by hiring their services, amount of
phone calls, SMS, etc.
·
It contains the decision of whether
there is going to be a minimum and
maximum number of participants in
the promotion.
·
It determines if there is any other
way of passively obtaining points.
Let´s take the example of banking:
the Operator may decide to give a
few points to those cardholders in
their bank even though they do not
use their cards as long as they stay
in the bank (perhaps only paying the
annual commission or some similar
concept). Therefore, cardholders
could expect to get some prizes (low
ones) no matter that they have not
used their cards during the last X
days (7, 15…).
·
Etc.: it includes all the aspects
concerning the requirements to
participate in the promotion in
order to have a chance of winning
the prizes of the bets on their
cards.
·
These rules must be written and
published.
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