Stage 3: Management of the Loyalty Programme Shop2Win

Resources

After the initial planning in Stage 1 and the material elements developed and manufactured in Stage 2, Stage 3 deals with the whole cycle of the Loyalty Programme Shop2Win ®.

The basis for the execution of the Programme can be found in the Book of Procedures. All the tasks follow the instructions established in there. Therefore, the OPERATOR has an exact knowledge of how and when they are to be executed:
 

·         How to issue and deliver cards to the users. This can be done through the OPERATOR himself or the manager of the programme.

·         Logistics of bets: acquisition and custody in a bank safe chosen by the OPERATOR and online publication of the scanned Lotto, Lotto Extra and EuroMillions tickets to be checked by cardholders.

·         OPERATOR´s bank account available for the manager of the programme to deposit the prizes of The National Lottery.

·         Another bank account to deposit the minor prizes in order to save them for the jackpot prizes.  

·         Payment of 2% of the total cost of the bets to the chosen NGO, in case the operator wishes to do that, when paying the lottery bets.

·         Prize-giving according to the “Participation Rules”.

 

The contingency plan agreed in stage 1 by the OPERATOR and the manager is further developed. A concrete way to proceed by both parts in the event of foreseen problems will be clearly established.

Human resources employed in this stage:

 

·         Computer experts for assisting in many areas: the System Plan, the internal applications, the application of the Internet platform and the data transmission from the OPERATOR.

·         Call centre staff for customer queries: call centre 802 or similar.

·         Administrative accountancy staff for the OPERATOR (cost of bets, payments of refunds and prizes), for the logistics of the programme and the double checking of bets, as well as for the corporate management of the entire programme.

·         Head of the project to coordinate and supervise all the resources. He or she will be the elected delegate to deal with the operator and will have to ensure the perfect running of the programme throughout the whole promotion.

·         All these plans are stated in the above-mentioned register number XX.

 

Objetives

 

To guarantee the backing of The National Lottery with regards to bets, depending on the type of promotion, which are to be printed on the user´s card (agreement between the bet acquired and that on the cards) and their daily guardianship in a bank´s safe shared with the OPERATOR.
 

·         Double check (by staff and optical character recognition computers, OCR) applied both to the cards issue, one by one, and to the mechanised process of acquiring the bets needed (according to the computer system) and the official bets and coupons bought in the end. This process of double-checking ensures a high level of trust for critical processes of low frequency: manufacturing the cards and weekly acquisition of bets.

 

To ensure the secure and encoded data transmission of cardholder´s spending from the OPERATOR.

To calculate and process the prize forecast for each draw and prize category per cardholder. This process will take into account the consumption curve of the last 7 days and also the consumption of the rest of the users in the same group.

To update and publish online every night the data with the new forecasts of prizes so that cardholders can check them the day after that.

To administer the OPERATOR´s bank account for the payment of bets.

To handle and publish online the permanent increase of the jackpot prize from those unclaimed low prizes which will later be destined for bigger draws.

To give phone assistance to the cardholder – 802 line or equivalent - during the call centre working hours.

To send summaries of prize forecasts automatically via e-mail to those customers who request that service on the website itself: www.hiperjuego.com or www.shop2win.com

To send SMS automatically to cardholders whenever the forecast of the prize that they can get is higher than 180.000 euros, providing that the cardholder has asked for this service and that the promotion is with a phone company.

To collaborate with the OPERATOR to determine the list of cardholders with prizes.
 

Management Scheme of the Programme