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the brand new and unique loyalty programme for those
who play,
The good news, according to latest surveys, is that
50% of the population do!
Loyalty programmes attract you but they do not
excite you.
Shop2Win
© ® is the first loyalty card that excites you
every time you shop or make use of it for any
other service. At its core
is an unprecedented and ingenious
technological and logistical system that makes
it possible for you, as a consumer, to take part
in a regular and free game with a personalised
card containing
fixed lottery and numbers with any Lotto, Lotto Extra
and EuroMillions combination. That is
why one of Shop2win’s principles is that
of :
Shop2Win´s
programme has seven strong features:
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Loyalty:
due to its exciting and addictive
fidelity programme |
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Protected rights and exclusiveness: by its legal protection |
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Regularity
of purchases and use of services:
because of its rules |
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Fixed loyalty cost: due to the nature of the programme |
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Transparency
and guarantee of prizes:
advertising of The National
Lottery bodies |
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Synergy
with the regular large prizes of
The National Lottery |
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Prize forecasts updated and published regularly |
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This ADDICTIVE loyalty system is
based on giving hope: it is an
obvious attraction for your clients
to take part in the anticipation of
millionaire-making prize draws in a
free and easy way. There is also the
same feeling produced in the
commercial relationship where the
underlying hope of a win comes with
every purchase or use of services,
even in the dynamic nature of prizes
since they are different every week
and there are special jackpot
prizes... |
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EXCLUSIVENESS is assured to the
Operator since the programme is
under the protection of the laws and
international treaties of
intellectual property, copyright©,
thus, only the author and his/her
assignees have the operating rights.
At last, we establish the exclusive
trademark, programme and product. |
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Shop2Win
is the only Loyalty Programme which
demands REGULARITY of use
because shares for the weighed
participation programme in the
The National Lottery will only take
into account the points obtained in
the last 7-15 days (depending on the
commercial
sector). |
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A highly remarkable feature for the
Marketing and Loyalty Department is
that each of Shop2Win
promotions has a fixed period of
validity (promotional periods of 3,
6, 9… months) as well as a FIXED
COST throughout the entire
Promotion:
a fixed number of free bets for each
card holder and also a fixed number
of participants in each lottery
sequence. Please refer to
“Basic statements of this loyalty
programme”. |
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We provide TRANSPARENCY and
guarantees for prizes since they
will be available to claimants from
The National Lottery itself
on TV, in newspapers and radio
broadcasting, along with our website
Shop2Win.com. Therefore,
checking the results with the bets
you have in your card can be done in
a very simple and efficient way by
the card holder. |
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This programme is non-stop regarding
big prizes and incentives from
The National Lottery
draws. Every single
week there will be the chance of
winning extraordinary prizes. Also,
with special jackpot prizes,
excitement is increased. Shop2Win
provides excellent SYNERGY
with the most checked and verified
gambling systems, The National
Lottery draws. |
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Shop2Win
updates and produces an electronic
publication daily detailing
FORECASTS of prizes for card
holders, working out an approximate
prize breakdown according to the
amount of points each card holder
has at that precise moment. It also
provides the estimated weekly prizes
together with Lotto, Lotto Extra
and EuroMillions jackpots or,
failing those, an average prize
result. |
In Shop2win we have a set of documents and specialised
surveys on the different commercial sectors our
loyalty system can be applied to. (see
Register work © Copyright 1995 - 2005 ).
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The Shop2Win card does not replace the
Operator’s existing loyalty, shopping or affinity
card (Oil companies, Distribution companies,
Banking…); in fact, it is complementary to the
company’s own one. It acts as the physical medium
for the Operator’s trademark image and it also shows
the permanent bets of the card holder, his or her
name and personal code, the helpline service number
and the internet code to grant access and check the
daily forecasts of prizes for the forthcoming draws
depending on the points obtained in the last X days
(depending on the sector). |
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Application in commercial sectors: |
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Others: dairy products companies,
etc. |
Through our site you have the ability to check
the various aspects of
Shop2win´s exclusive and innovative loyalty
programme: its accredited legal guarantee, technical
management and marketing fundamentals together with
a demonstration of the programme’s implementation as
seen by the end user, for application in any sector.
See “11-
Demonstration of the programme for end users”
Programme’s management diagram
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Topological diagram of procedures |
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Due to the originality of Shop2win we aim for
global use, so we therefore provide a wide range of
adapted translations for its application in
different national lotteries: United Kingdom,
Italy, USA, Germany, France and Portugal under
the domain
http://www.shop2win.com and its trademark
shop2win™, along with the Spanish equivalent
trademark HiperJuego and its own domain
http://www.hiperjuego.com. |
For 10 years, professionals from different specialist fields
have contributed to this project, including:
computer experts, economists, mathematicians,
lawyers and designers from many European countries.
There is a huge amount of information at your
disposal in order for you to evaluate the impact of
the appearance of this loyalty programme on consumers´
commercial relationships and behaviour.
The idea of this project is very easy for the general
public to understand; its application is as easy as that of the existing ones, and
besides, there is a permanent and dynamic incentive
for the user since he or she is instantly aware of
the reward: his or her weekly lottery bets on the
card.
We hope you find our project to be just as exciting
for your clients as we anticipate.
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Javier Ferrer Alós
Author of Shop2Win © 1995
loyalty card.
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