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Thorough marketing analysis on the competitive
advantages a company would have if they had exclusively
employed the HiperJuego card and its loyalty system.
The following 7 advantages have been analysed: 1)
regularity in consumption, 2) excitement for new
clients, 3) retention of customers, 4) exclusiveness, 5)
natural advertising campaigns, 6) multichannel
activation through the internet and 7) growing potential
of the system due to the synergy among non competitive
operators.
Analysis of the cost of HiperJuego loyalty system:
flexible, permanent, known and low. Complementary with
other loyalty systems of any given company. Application
of the card and its rules to diverse commercial sectors:
Banking, Oil companies, Distributors and Supermarkets,
Phone Companies, Cinemas, Restaurants, Hotels, etc. The
publicity for the system is enhanced due to the increase
of the prizes with synergy between companies
which run the programme and those which do not (non
competitive companies).
Including the huge forthcoming draws: European
lotteries…
It includes the German translation for this document. |
